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Marketing Manager (m/f/d)

If this sounds appealing to you, we look forward to receiving your application including a CV and cover letter, as well as your possible start date and salary expectations.

Tracks is currently looking for a Marketing Manager to join our growing business team in Berlin. If you would like to join a fast-growing logistics start-up that links tech with sustainability, this is the position for you. 

THE POSITION

The position reports to and works closely with the CEO.

Your responsibilities will include:

  • Develop strategic actionable customer acquisition plans that deliver on acquiring high-value engaged customers
  • Plan and execute all marketing, including SEO/SEM, marketing database, email, social media, events and trade fairs
  • Create highly targeted offers and creative assets, aggressively testing copy and calls-to-action
  • Design, build and maintain our social media presence
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Manage all PR efforts and manage engagements with PR agencies
  • Build and educate the team on the importance of good Marketing to contribute to the success of a high performing start-up

YOUR SKILLS

  • Bachelor’s degree and 6 years of professional experience or Master’s degree in Marketing with 3+ years of experience
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and possibly display advertising campaigns
  • Highly creative mindset with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in on- and offline marketing and measurement
  • Self-starter with the ability to multi-task, prioritize needs, and manage their own schedule based on deliverables and expectations
  • communication skills, with the ability to work independently as well as part of a team
  • Strong start-up background in a senior marketing position is highly desirable Fluency in German and English (speaking and writing skills) is a very strong preference

WHY YOU SHOULD JOIN OUR TEAM

  • Great contribution to a cleaner transport industry by bringing state-of-the-art technology to trucking
  • A fast-growing start-up in the heart of Berlin
  • An exciting and flexible working environment
  • Responsibility, autonomy, participation and fast career perspectives
  • Everyone’s opinion counts – your suggestions are important for us, we encourage open dialogue and an open-door mentality
  • Regular team lunches and events
  • An awesome multi-cultural and dynamic team with transparent communication
  •  think in terms of resources - within our team, those of our customers and the ones of our planet -  and use these in the most efficient way to create superior value
  • embrace progress - entrepreneurial, open for experimentation and challenging the status quo
  • focus on what matters - stick to customer needs and build products that add value
  • build for the long term - as a company, employer and service provider
  • grow together - thinking beyond the individual, empowering each other, taking ownership and celebrating achievements

 ABOUT TRACKS

Founded in 2018, Tracks is a young tech company revolutionizing the European road freight industry. Using the latest advances in Big Data and Machine Learning, we enable road freight companies to achieve new levels of resource efficiency and CO2-emission reductions by providing context-aware, real-time analytics for their truck fleets.

With our team of industry experts and data scientists we are set to become the leading intelligence behind a resource efficient road freight industry.

This vision is deeply rooted within our core values:

  • think in terms of resources - within our team, those of our customers and the ones of our planet -  and use these in the most efficient way to create superior value
  • embrace progress - entrepreneurial, open for experimentation and challenging the status quo
  • focus on what matters - stick to customer needs and build products that add value
  • build for the long term - as a company, employer and service provider
  • grow together - thinking beyond the individual, empowering each other, taking ownership and celebrating achievements

Apply for this job

Or, know someone who would be a perfect fit? Let them know!

Tracks Office

Torgauer Straße
10829 Berlin Directions contact@tracksfortrucks.com 004915226318286

YOUR BENEFITS


  • Fast-growing start-up in Berlin’s top mobility cluster

  • Exciting and flexible work environment

  • Responsibility, autonomy, participation  and fast career perspectives

  • Opportunity to make an impact

  • Regular team lunches and team events

  • Truly international team (7 nationalities and counting)

  • Regular access to innovation events, meetups and other amazing events

  • Lots of days payed leave

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